Paid Media Strategist

Media & SEM/PPC · New York, New York
Department Media & SEM/PPC
Employment Type Full-Time
Minimum Experience Entry-level

Who We Are:

AKDM is a leader in delivering digital growth strategies guided by data, analytics, and business intelligence. We work with a range of clients — spanning niche players to industry leaders across e-commerce, financial services, travel, entertainment, and consumer packaged goods.


Inclusivity for our teams is a priority. From DEI training to volunteering, we are on a journey to connect our business goals with values by promoting a culture of equity and access. We are actively seeking candidates that bring diverse perspectives to our team and work with us to build better, more inclusive approaches to work and collaboration.


Responsibilities:

  • Assist in creation of long/short term channel (search and social) strategy and deliverables for clients
  • Utilize SEM research tools and resources to aid in campaign development
  • Maintain daily, weekly and monthly reports as required by client/internal process
  • Facilitate campaign set-up for search and social campaigns, including asset collecting, copy drafting, and trafficking
  • Create new and optimize existing campaigns within Google, Bing, and Paid Social platforms (Facebook, Twitter, Reddit, Pinterest, Snapchat & more)
  • Create and update campaign progress reports for client
  • Analyze performance data and provide meaningful insights
  • Help to lead and train associate (search and social) strategists, encouraging growth and professionalism
  • Participate in internal and external trainings to improve channel growth
  • Communicate channel optimizations, insights, and campaign updates to teams internal and external via email, phone, and in-person meetings


Competencies:

  • Strong Excel skills a MUST
  • Keynote/PowerPoint Skills – ability to articulate strategy via contextual and visual slides


Knowledge in the following Platforms:

  • Google AdWords (Certification(s) Necessary)
  • Bing Ads
  • Facebook Business Manager
  • Search Ads 360
  • DoubleClick Campaign Manager
  • Google Analytics
  • DV360 (or other DSP)
  • Criteo
  • Moat (or other Verification)
  • DMP optional
  • Adobe Omniture optional
  • App Measurement Tools optional


Required Background:

  • 4-Year College degree
  • 2+ years of Digital Marketing and/or Media Planning experience, internship experience
  • Must bring experience building and supporting inclusive teams and work environments
  • Strong communication and writing skills
  • Creative thinker, assertive problem solver, and analytical mastermind
  • Proficient with website reporting analytics tools or a willingness to learn
  • Ability to thrive in a fast-paced environment


What We Provide:

  • 100% Health, Dental, and Vision Coverage: We pay the monthly premium for all employees and cover 70% for spouses, partner, and dependents
  • 3% Non-Elective 401k Match: We contribute to your retirement even if you choose not to
  • Unlimited Vacation. On average, AKDM employees take 20+ days of vacation and we encourage each other to take time off as needed
  • Unlimited Sick Days: We want our team to stay healthy and stay home when they need to
  • Holidays: We observe all major holidays and encourage our employers to celebrate their cultural and ethnic traditions without having to take PTO
  • Paid Parental Leave: We provide 12 weeks paid leave for primary and secondary caregivers plus flexibility in case more time is needed
  • Mentorship Program: Mentees receive one-on-one support from the leadership team to receive practical advice and guidance in developing future career goals
  • Flexible work from home policy


What We Value:

At AKDM we believe diversity is essential to crafting digital strategies. We're proud to be an equal opportunity employer committed to diversity and inclusion. We do not discriminate on the basis of race, gender, ethnicity, citizenship, national origin of employees, religion, sexual orientation, age, marital status, disability, veteran status or any other legally protected status.

Thank You

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  • Location
    New York, New York
  • Department
    Media & SEM/PPC
  • Employment Type
    Full-Time
  • Minimum Experience
    Entry-level