Associate Director, Paid Media

Media & SEM/PPC · New York, New York
Department Media & SEM/PPC
Employment Type Full-Time
Minimum Experience Senior Manager/Supervisor

Who We Are:

Founded in 2012, acKnowledge Digital (AKDM) is a New York City-based Digital Marketing agency that helps traditional and premium brands and businesses who are in need of digital marketing expertise but do not have the resources to manage an effective marketing campaign. We help companies develop customized strategies and execute strategic pans targeting their key performance indicators for success.


AKDM’s extensive offering spans SEO, Social Media, Display Planning, Analytics & Insights, SEM/PPC, Mobile Marketing, Business Intelligence, & Projection Modeling. Our roster includes a great mix of well-known brands and innovative startups such as: A&E Networks, Lifetime TV, History Channel, Vice, Chase, IKEA, Supergoop!, The Webster, Veronica Beard, RELATED, and many more.


Responsibilities:

  • Support the Paid Media Director(s) with team management and training; hold responsibility for the professional development of group manager and overarching team growth and development
  • Ensure that paid media team is implementing and executing strategies that align with both long term client goals as well as agency growth objectives
  • Help to lead client quarterly and yearly strategy presentations
  • Understand department P&L and provide team and client updates to Director and Executive Team; work with Director to assess resource utilization
  • Grow and manage department and agency tools to improve efficiency and quality of work
  • Identify service offering improvements and opportunities, presenting ideas to Director and Executive Team
  • Maintain open and productive communications with platform and vendor partners, ensuring the department is ahead of the latest and coming updates
  • Work closely with leaders of other department teams to encourage synergy, upsell/cross-sell opportunities, and positive company culture
  • Participate in internal and external trainings to improve department and agency growth
  • Assist the Director in proper on-boarding of new clients


Compentencies:

  • Strong Excel skills a MUST
  • Keynote/PowerPoint Skills – ability to articulate strategy via contextual and visual slides


Practiced Experience in the Follow Platforms:

  • Google AdWords (Certification(s) Necessary)
  • Bing Ads
  • Facebook Business Manager
  • Search Ads 360
  • DoubleClick Campaign Manager
  • Google Analytics
  • DV360 (or other DSP)
  • Criteo
  • MOAT
  • DMP optional
  • Adobe Omniture optional
  • App Measurement Tools optional


Required Background

  • 4-Year college degree
  • 6+ years of paid campaign management either brand side or at an agency required; must show deep understanding and knowledge of platforms and media ecosystem
  • 3+ years of experience managing a team and overseeing their completion of deliverables and alignment with client strategy, as well as holding responsibility of the professional development of team members
  • Strong communication and writing skills – attention to detail
  • Creative thinker, assertive problem solver, and analytical master-mind
  • Proficient with website reporting analytics tools
  • Ability to analyze reports and make recommendations, recognizing and telling a story from data
  • Ability to prioritize and manage multiple projects simultaneously, thriving in a fast-paced environment


What We Provide:

  • Medical, dental and vision individual plan covered 100% by AKDM and 70% Dependent Care
  • Annual bonuses (Based on company performance)
  • 401k company match
  • Flexible work from home and vacation policy
  • Exciting culture and group atmosphere
  • Nurturing learning environment with growth opportunity

Thank You

Your application was submitted successfully.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

  • Location
    New York, New York
  • Department
    Media & SEM/PPC
  • Employment Type
    Full-Time
  • Minimum Experience
    Senior Manager/Supervisor